In a few days the second Sartoretto Verna pharmacy for the Svetnaya chain will open in Kazakhstan. The pharmacy is located in the luxurious Mega2 shopping center – an extension of the first shopping center housed alongside it.
The 55,000 m2 Mega2 shopping center has been designed by Chapman and will contain a 22-by-12 meter aquarium, a concert hall, and a range of high-end stores making their debut in the Kazakh market. Sartoretto Verna is proud to present its innovative concepts for pharmacy chains in such a prestigious location.
The Svetnaya chain was one of the first pharmacies in the Kazakh market in Kostanay in 2002. It immediately drew the public’s attention by personalizing its stores with positive colors and style. The chain currently has 51 pharmacies in 10 cities across the country. In order to develop this excellent new concept, they called in Sartoretto Verna.
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The Svetnaya Pharmacy at Mega2 offers a range of services, all housed in an innovative layout. The products can be easily located thanks to sorting by brand and color. The entrance has been created with large glass panels to capture the eyes of passers-by – many customers are people that have simply been walking past and are enticed by the design. Product and services lists are readily made available so that people can literally find what’s in store for them with ease. Once you’re in the pharmacy, there is a lot to take in and thanks to the circular design you can browse promotions, products and treatments one by one – the circular design is what makes the pharmacy so inviting. The more classic shelved product displays, free-standing displays and easy accessibility are optimal for impulse purchases. Consultancy desks are located in strategic positions in order to give support to customers whilst carrying out other daily business in the pharmacy.
A colorful supervised children’s area allows mums to shop whilst the kids play.
Sartoretto Verna has created a concept for new and unique commercial spaces which will soon be open to the Kazakh public.
