VES (display value) and VEM (emotional value)- to crucial factors when designing a retail area

Creating an attractive and well organised space is very important when designing a pharmacy today and is destined to become even more so in the future. The first thing that a pharmacist has to consider when thinking about redesigning or simply refitting their pharmacy is the space available. If we take 200 sq. m. as [...]

By | 2021-05-13T16:26:39+02:00 February 22nd, 2014|pharmacy marketing|0 Comments

Svetnaya Pharmacy – Mega2, Kazakhstan

In a few days the second Sartoretto Verna pharmacy for the Svetnaya chain will open in Kazakhstan. The pharmacy is located in the luxurious Mega2 shopping center – an extension of the first shopping center housed alongside it.

By | 2021-05-13T16:26:40+02:00 January 24th, 2014|pharmacy marketing|Comments Off on Svetnaya Pharmacy – Mega2, Kazakhstan

A new era for American pharmacies has begun

The birth of the first modern drugstore in 1929 in the USA represented a big revolution for that time: an innovative store design, a new concept of retail store, fair pricing and a wide exposition of products....

By | 2021-05-13T16:26:40+02:00 December 16th, 2013|pharmacy marketing|Comments Off on A new era for American pharmacies has begun

Pharmacy Svetnaya- Aport Mall, Almaty, Kazakhstan

The customer Cvetnaya (what in English stands for '' color '') is one of the largest pharmacy chains in Kazakiztan. Its always expanding network includes fifty pharmacies in nine cities around the country and covers 8% of the local market...

By | 2021-05-13T16:26:40+02:00 October 28th, 2013|pharmacy marketing|Comments Off on Pharmacy Svetnaya- Aport Mall, Almaty, Kazakhstan

The path and the location

In this website we wrote about the importance of the equilibrium between the VES factor (exposure value) and the VEM factor (emotional value), taking as a reference a beauty sector with a dedicated area of 45 mq. VES had a benchmark of 7, the maximum possible exposure, with local center double-face exhibitors with the same carrying capacity of the wall...

By | 2021-05-13T16:26:40+02:00 July 24th, 2013|pharmacy marketing|Comments Off on The path and the location