In a few days the second Sartoretto Verna pharmacy for the Svetnaya chain will open in Kazakhstan. The pharmacy is located in the luxurious Mega2 shopping center – an extension of the first shopping center housed alongside it.
The birth of the first modern drugstore in 1929 in the USA represented a big revolution for that time: an innovative store design, a new concept of retail store, fair pricing and a wide exposition of products....
The customer Cvetnaya (what in English stands for '' color '') is one of the largest pharmacy chains in Kazakiztan. Its always expanding network includes fifty pharmacies in nine cities around the country and covers 8% of the local market...
In this website we wrote about the importance of the equilibrium between the VES factor (exposure value) and the VEM factor (emotional value), taking as a reference a beauty sector with a dedicated area of 45 mq. VES had a benchmark of 7, the maximum possible exposure, with local center double-face exhibitors with the same carrying capacity of the wall...
What is a brand? For all those people (actually a few) who still don’t know what a brand is, here it is the translation: a brand ( an Anglo-Saxon term imported) is a trademark related to a line of products created by a Company. Therefore, behind a trademark, there isn’t only a name, that [...]
